Privacy Policy for Boise Premier Flooring

Last Updated: November 2025

Boise Premier Flooring (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, submit a form, or interact with our marketing.

By using this website, you agree to the practices described in this policy.

1. Information We Collect

1.1 Personal Information You Provide

When you submit a form, request a quote, or contact us, we may collect:

Name

Phone number

Email address

Service address

Project details

Any additional information you choose to share

1.2 Automatically Collected Information

When you browse our website, we automatically collect:

IP address

Device type and browser type

Pages visited and time spent

Clicks and navigation behavior

General location (city-level only)

Referring website or ad

1.3 Cookies & Tracking Technologies

We use cookies and tracking tools, including:

Google Analytics / GA4

Google Ads Conversion Tracking

Google Tag Manager

Facebook/Meta Pixel

Other marketing and analytics tools

You can disable cookies at any time through your browser settings.

2. How We Use Your Information

We use your information to:

Provide flooring quotes and respond to your messages

Schedule appointments and provide customer service

Improve our website and user experience

Run Google Ads and Facebook Ads

Track marketing analytics and conversions

Maintain A2P compliance for SMS messaging

Prevent fraudulent or abusive activity

We do not sell your personal information.

3. SMS & A2P 10DLC Compliance (Text Messaging)

By submitting your phone number, you consent to receive:

Project updates

Appointment confirmations

Quote information

Follow-up messages

Occasional promotional offers

Message frequency varies. Standard message and data rates may apply.

Opt-Out Instructions:

Reply STOP to end all text messages

Reply HELP for assistance

Your phone number is never sold and is only used for Boise Premier Flooring communication.

4. How We Share Your Information

We do not sell or trade your information.

We may share data with trusted third parties that help us operate, such as:

Website hosting providers

Email/SMS communication platforms

Google services (Analytics, Ads, Tag Manager)

Facebook/Meta Pixel

Payment processors (if applicable)

Marketing/advertising tools

These third parties must keep your information confidential.

5. Google & Facebook Tracking Compliance

5.1 Google Services

We use:

Google Analytics / GA4 to understand website behavior

Google Ads for marketing and retargeting

Google Tag Manager to manage tracking tools

Google may collect device identifiers, IP addresses, and behavioral data.

5.2 Facebook/Meta Pixel

We use:

Conversion tracking

Retargeting

Ad performance measurement

Meta may collect cookie data and page interaction.

You can adjust ad preferences in your Facebook account.

6. Data Security

We use industry-standard security measures to safeguard your information.
However, no online system is 100% secure, and we cannot guarantee absolute security.

7. Children’s Privacy

This website is not intended for children under 13.
We do not knowingly collect information from minors.

8. Your Privacy Rights

You may request:

Access to your data

Correction of inaccurate information

Deletion of your personal data

To stop receiving marketing emails or SMS messages

To make a request, contact us at:

📧 [email protected]
📞 208-900-8440

9. External Links

Our website may include links to third-party websites.
We are not responsible for their privacy or content.

10. Updates to This Policy

We may update this Privacy Policy occasionally.
Changes will be posted with a new “Last Updated” date.

11. Contact Information

If you have questions about this Privacy Policy or your data, contact us:

Boise Premier Flooring
📧 Email: [email protected]
📞 Phone: 208-900-8440
📍 Boise, Idaho